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iPod, iPhone, iPad, Apple watch, AirPods, Apple Silicon MacBook Air were all best-in-class products upon their introduction (and arguably still are.) Each one c
by musicale 2y ago
iPod, iPhone, iPad, Apple watch, AirPods, Apple Silicon MacBook Air were all best-in-class products upon their introduction (and arguably still are.) Each one changed perceptions of what products in their respective categories looked like and how they were used, and they did so through both industrial and technical design, and through hardware-software integration. As a result, Apple sold a ton of them, at high margin.
As you note, marketing on its own was not enough for Apple to be successful in the 1990s, much less to become one of the richest companies on the planet, and one with a trillion dollar market cap.
- pjmlp 2y agoAnd remain a niche for wealthy people, being around 10% of world market share.
- musicale 2y agoIn 1984 Apple marketed the ($2500+) Mac as the "computer for the rest of us." That was not exactly correct. It was the "computer for people who have trouble using DOS or the C64 but have a lot of money." That being said, in 2024 Apple does play in the $350-$600 market with the iPad, iPhone SE, and Mac mini, which still support Apple's margin structure and profit share strategy.