Yeah, either way it's spun... seems like a pretty good arrangement for their platform, and should work out well for all involved. Seems to solve the problem of

Yeah, either way it's spun... seems like a pretty good arrangement for their platform, and should work out well for all involved. Seems to solve the problem of ad exchanges having heavily-manual interfaces, or having to setup a 3rd party tracking system for helping optimize spends. The system sounds pretty slick, and if does what it says it will, I think their UI will go a long way towards helping them gain traction with the smaller firms. If it truly makes things as easy as it wants/claims to, it should find a pretty solid base of users fairly quick.