OEMs like it when it's them buying the cheap RAM chips and getting the juicy profits from huge mark-ups, not so much when they have to split the pie with Intel.

OEMs like it when it's them buying the cheap RAM chips and getting the juicy profits from huge mark-ups, not so much when they have to split the pie with Intel. As long as Intel cannot offer integrated RAM at price equivalent to external RAM chips, their customers (OEMs) are not interested.