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Haven't touched ad servers for a while but do most ad serving platforms correctly track HTML 5 rich media? I know most of them are setup to correctly hook into
by calbear81 14y ago
Haven't touched ad servers for a while but do most ad serving platforms correctly track HTML 5 rich media? I know most of them are setup to correctly hook into Flash (Actionscript) and be able to automatically catch plays, replays, hovers, and other actions.
- corford 14y agoI'm out of date as well so I don't know. Hopefully someone more current can enlighten us :)
- gcb 14y agoNo. None of they aren. some consume a global variable with a link but that's minor and has irrelevant reasons for the security concerns here. For richmedia, the publisher (website owner) just accepts to serve a Javascript snipped, which most of the time request more Javascript from places the publisher has no control whatsoever. And it has to be inlined on the page because that script uses document.write like crazy. because of that, the script has total control of the page. That's why there's no rich media in most free email providers. Yahoo is the only one but they render the ad in an crossdomain iframe and force the ad to behave via a richmedia api