Yeah Otellini disclosed Jobs asked them for a CPU for the iPhone and he turned the request down because Jobs was adamant on a certain price and he just couldn't

Yeah Otellini disclosed Jobs asked them for a CPU for the iPhone and he turned the request down because Jobs was adamant on a certain price and he just couldn't see it. Even if it was hard to foresee the success of the iPhone, he surely had the Core Duo in his hands when this happened even if it didn't launch yet so the company just found its footing again and they should've attempted this moonshot: if the volume is low, the losses are low. If the volume is high then economies of scale will make it a win. This is not hindsight 20/20, this is true even if no one could've foreseen just how high the volume would've been.