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Over multiple decades, Apple delivered products that transformed their respective categories, including, but not limited to: Mac, iMac, iPod, iPhone, iPad, Appl

Over multiple decades, Apple delivered products that transformed their respective categories, including, but not limited to: Mac, iMac, iPod, iPhone, iPad, Apple watch, AirPods, and M1 MacBook Air. Strategically, they also priced their products to capture profit share rather than market share. Besides developing category-leading hardware, Nvidia advanced both graphics and general-purpose GPU computing with CUDA and a software stack that competitors have still failed to match (though AMD is trying.) CUDA fueled the gaming GPU and crypto waves, as well as the AI wave which has enabled Nvidia to turn itself into an end-to-end AI company, from desktop to cloud to supercomputing.

adrian_b 2y ago
"Apple delivered products that transformed their respective categories" of Apple products. For a majority of the people of the world most of the Apple products are irrelevant, because they do not fulfill any of their necessities better than the non-Apple products. There is only one Apple product developed after 2000 which has really transformed its category when also considering non-Apple products: the iPhone, which has led everybody else to imitate its user interface in mobile phones. Besides the iPhone, there has also been a second innovation introduced by Apple after 2000 that had a significant influence on others. After more than a decade of stagnation in computer displays after the transition from CRTs to LCDs, which had resulted in a lower resolution in displays instead of a higher resolution, the introduction and intense marketing of the Apple "Retina" displays has determined all the manufacturers of laptops and monitors to finally raise the resolution of their devices, resulting in the transition to 4k screens. Between 1990 and 2000, the most important influence of Apple over the entire world was their cooperation with Microsoft in typeface and multimedia file formats and rendering, which has resulted in de facto standards like the TTF font files.
- fulafel 2y ago
  Microsoft could have been broken up without Apple being kept alive by MS to be the also-ran.
- deleted 2y ago
  [deleted]
- musicale 2y ago
  iPod, iPhone, iPad, Apple watch, AirPods, Apple Silicon MacBook Air were all best-in-class products upon their introduction (and arguably still are.) Each one changed perceptions of what products in their respective categories looked like and how they were used, and they did so through both industrial and technical design, and through hardware-software integration. As a result, Apple sold a ton of them, at high margin. As you note, marketing on its own was not enough for Apple to be successful in the 1990s, much less to become one of the richest companies on the planet, and one with a trillion dollar market cap.
  - pjmlp 2y ago
    And remain a niche for wealthy people, being around 10% of world market share.
    - musicale 2y ago
      In 1984 Apple marketed the ($2500+) Mac as the "computer for the rest of us." That was not exactly correct. It was the "computer for people who have trouble using DOS or the C64 but have a lot of money." That being said, in 2024 Apple does play in the $350-$600 market with the iPad, iPhone SE, and Mac mini, which still support Apple's margin structure and profit share strategy.

adrian_b 2y ago

"Apple delivered products that transformed their respective categories" of Apple products. For a majority of the people of the world most of the Apple products are irrelevant, because they do not fulfill any of their necessities better than the non-Apple products. There is only one Apple product developed after 2000 which has really transformed its category when also considering non-Apple products: the iPhone, which has led everybody else to imitate its user interface in mobile phones. Besides the iPhone, there has also been a second innovation introduced by Apple after 2000 that had a significant influence on others. After more than a decade of stagnation in computer displays after the transition from CRTs to LCDs, which had resulted in a lower resolution in displays instead of a higher resolution, the introduction and intense marketing of the Apple "Retina" displays has determined all the manufacturers of laptops and monitors to finally raise the resolution of their devices, resulting in the transition to 4k screens. Between 1990 and 2000, the most important influence of Apple over the entire world was their cooperation with Microsoft in typeface and multimedia file formats and rendering, which has resulted in de facto standards like the TTF font files.

fulafel 2y ago
Microsoft could have been broken up without Apple being kept alive by MS to be the also-ran.
deleted 2y ago
[deleted]
musicale 2y ago
iPod, iPhone, iPad, Apple watch, AirPods, Apple Silicon MacBook Air were all best-in-class products upon their introduction (and arguably still are.) Each one changed perceptions of what products in their respective categories looked like and how they were used, and they did so through both industrial and technical design, and through hardware-software integration. As a result, Apple sold a ton of them, at high margin. As you note, marketing on its own was not enough for Apple to be successful in the 1990s, much less to become one of the richest companies on the planet, and one with a trillion dollar market cap.
- pjmlp 2y ago
  And remain a niche for wealthy people, being around 10% of world market share.
  - musicale 2y ago
    In 1984 Apple marketed the ($2500+) Mac as the "computer for the rest of us." That was not exactly correct. It was the "computer for people who have trouble using DOS or the C64 but have a lot of money." That being said, in 2024 Apple does play in the $350-$600 market with the iPad, iPhone SE, and Mac mini, which still support Apple's margin structure and profit share strategy.