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Is there any way that a small ad buyer (a few hundred thousand dollars a month) can participate in the auctions directly, bidding in real time rather than going
by zorked 14y ago
Is there any way that a small ad buyer (a few hundred thousand dollars a month) can participate in the auctions directly, bidding in real time rather than going through a middleman that does the work for him (which is what LeanMarket seems to do)?
- samt 14y agozorked send me a note at sam@rubiconproject.com. I'm happy to walk you through the industry a bit. We could definitely work with you.
- kposehn 14y agoYou can pretty easily at that size. OpenX and AdBrite are both easy to get started with, let me know if you want an intro.
- CyrusL 14y agoOn the larger exchanges, not really. This would be like a retail investor wanting access to NASDAQ or NYSE rather than Schwab or E-Trade. Some of the 3rd-tier exchanges may be exceptions.
- CyrusL 14y agoOops, I just saw you said few hundred thousand. I read "a few hundred" at first. Then yes, absolutely.
- earl 14y agoWhy would you want to directly participate? It's a lot of tech and overhead for what? I think what you really want is a good dsp that will help you leverage your first party data; maybe look at triggit?
- indyadguy 14y agoWe've been using Triggit for years. I can't say enough good things about them or the product. Well worth the call!
- jeremyrwelch 14y agoNot without building your own bidding technology, or leasing bidding technology from a company like AppNexus.