This is the most important thing. Tools should be in control of their owners. If not, the owner becomes the tool of those that control them. Old computing had

This is the most important thing. Tools should be in control of their owners. If not, the owner becomes the tool of those that control them. Old computing had a very philosophical bend this way - the open source movement was about empowering individuals. I don't think that's coming back - at least not in a non-cynical version. A new thought has to exist. Old tech companies had a business model of selling a product to a customer. The change occurred with advertising. It's now the core business of the biggest tech companies. With that, the perspective of how to be successful as a tech company changed. Manipulating the customer through marketing, suggesting, and nudging is now the model. When manipulation is your business model, you're no longer improving the world. How do we get back to aligning companies with their customers? It's not fate that manipulation dominates. It's just one business model. And probably not the greatest one.