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It's true that the vast majority of demand-side platforms are bidding on the same impressions, so the differentiation really comes from technology, service, and
by CyrusL 14y ago
It's true that the vast majority of demand-side platforms are bidding on the same impressions, so the differentiation really comes from technology, service, and usability. For example, the main component of building a campaign on SiteScout is scrolling through a really long list of websites and entering individual CPM bids. Between LeanMarket's slick category-targeting UI and auto-optimization, I think we handle this process much more gracefully.
- kposehn 14y agoOk, I'd love to give it a shot. Auto-optimization has always been a pain point for me, especially with lower impression/higher EPC campaigns. How soon will you be sending out invites?
- CyrusL 14y agoNo real invite system, I'm just trying to make sure any advertiser's campaigns seem like a good fit for RTB before I push them to test a campaign that probably won't succeed. Can you please reach out through the contact form or email first name @ company domain dot com? Thanks!
- chaseideas 14y agoSounds great! Looking forward to checking it out. Very curious to see how the auto-optimization does compared to our current systems.
- samt 14y agoCyrusL: could you send me an email (sam@rubiconproject.com)? Can't find an email from your profile.