3 ms·
Interesting. I'm wondering how this will differentiate from companies like SiteScout, which provide the same basic service. If the optimization engine is just
by kposehn 14y ago
Interesting.
I'm wondering how this will differentiate from companies like SiteScout, which provide the same basic service. If the optimization engine is just that good, I'm definitely going to push more of my budget to it.
- CyrusL 14y agoIt's true that the vast majority of demand-side platforms are bidding on the same impressions, so the differentiation really comes from technology, service, and usability. For example, the main component of building a campaign on SiteScout is scrolling through a really long list of websites and entering individual CPM bids. Between LeanMarket's slick category-targeting UI and auto-optimization, I think we handle this process much more gracefully.
- kposehn 14y agoOk, I'd love to give it a shot. Auto-optimization has always been a pain point for me, especially with lower impression/higher EPC campaigns. How soon will you be sending out invites?
- CyrusL 14y agoNo real invite system, I'm just trying to make sure any advertiser's campaigns seem like a good fit for RTB before I push them to test a campaign that probably won't succeed. Can you please reach out through the contact form or email first name @ company domain dot com? Thanks!
- chaseideas 14y agoSounds great! Looking forward to checking it out. Very curious to see how the auto-optimization does compared to our current systems.
- samt 14y agoCyrusL: could you send me an email (sam@rubiconproject.com)? Can't find an email from your profile.