"This is the most expensive and expansive internet application in the world." Facebook uses chat/pictures to sell ads and cheesy games. Their entire value pro

"This is the most expensive and expansive internet application in the world." Facebook uses chat/pictures to sell ads and cheesy games. Their entire value proposition comes from surfing a wave of attention. What they need are scruffy surfer dudes who keep an eye on the weather, show up at the likeliest beaches, and never stop riding the waves. Anyone with a modicum of skill who keeps paddling out to try again can make a real contribution. What they do not need are rockstars, certified supergeniuses, arrogant hotshots, etc. You can't buy or impress your way to the big waves, you have to ride there. If you try to keep winning by being awesome, you will wipe out. For example, Netscape, AOL, Alta Vista, Geocities, MySpace, and many others.