You can get a sense of just how irrational buyer behavior really is now that you understand why people are afraid to leave their overvalued software. Uh huh. I

You can get a sense of just how irrational buyer behavior really is now that you understand why people are afraid to leave their overvalued software. Uh huh. I'd been upgrading FF consistently until I realized that every new version just got worse and worse. So now I'm done upgrading. I understand that the "X" mark to close tabs is now on every tab, rather than on the right side of the pane. So, there: I've missed that ridiculous change. It's worse with other things. The Java IDE Eclipse starting at 2.0 made a simple change: The search box defaults to "Case Sensitive", and never learns that I wan't this unchecked. Believe it or not, this destroys my productivity. So, I've learned not to upgrade Eclipse anymore. I don't care if they add a million new features--they've effectively destroyed the software for me with one stupid change. There is no shortage of people who regret the 2000 > XP > Vista upgrade/descent path. I remember the first VCR my family had. Put tape in. Press play. It works Want to try improving on that? You can't. DVDs are a nightmare by comparison. There's a 15 step process between holding the disc in your hand and actually watching a movie. Consumers are more savvy than you think, in some ways. They realize, at some level, that companies just release the same thing over and over, sometimes with a new talking paperclip, sometimes with a new talking dog, and it's otherwise the same. The transition costs aren't worth it. Of course, I'm talking about upgrades rather than Brand X > Brand Y transitions. That might actually be worse, since everything changes.