The article is from the comsumer's perspective. For me, someone who doing my daily / weekly shopping, time-from-harvest is the only factor I can use in a purch

The article is from the comsumer's perspective. For me, someone who doing my daily / weekly shopping, time-from-harvest is the only factor I can use in a purchasing decision. I can't rely on branding, source, grower etc as all that is a crap-shoot. Even if one grower has nutritious tomatoes this year, next year they might use a different field leading to worse nutrition.