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Frozen vegetables are often blanched and flash frozen at the peak of freshness. In many cases they are “fresher” than what you find in the produce section
by hammock 2y ago
Frozen vegetables are often blanched and flash frozen at the peak of freshness. In many cases they are “fresher” than what you find in the produce section
- red-iron-pine 2y agomany of the "fresh" verities are also grown explicitly for hardiness and transportability, and are often also not great in terms of taste or texture. freezing meanwhile can preserve them on the spot and ensure the less transportable types can make it to consumers.
- jiggawatts 2y agoRory Sutherland makes this point, that because some products are cheaper to manufacture and keep in stock (like frozen veggies), they're perceived to be less healthy than "fresh".
- abbefaria27 2y agoI discovered Rory Sutherland this year and he’s awesome. I recommend to anyone checking out his TED talk or book.