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Paul Rand believed that the logo was a representation of the company. Its job was to promise as to what the company was about, and it was up to the company to f
by mannyv 2y ago
Paul Rand believed that the logo was a representation of the company. Its job was to promise as to what the company was about, and it was up to the company to fulfill that promise.
I wonder what his thoughts were re: political logos, like the Communist Hammer & Sickle and the Nazi Swastika.
- em-bee 2y agoisn't that pretty much the same thing? sell a product or an ideology. the logo is a representation of a brand that allows people to identify with it