Some billionaires will get touched by this report and will buy a country's worth of forest to become "carbon-neutral" /s Seriously though, its not the absolute

Some billionaires will get touched by this report and will buy a country's worth of forest to become "carbon-neutral" /s Seriously though, its not the absolute value of direct impact that matters here (or even the indirect via their investments) but the multiple negative messages that it sends to the billions of non-billionaires: - that the burden of shifting towards sustainable living will not be felt and shared fairly - that the pinnacle of "worldy success" means also not caring about your impact on the rest While countless studies have looked at corporate and consumer responsibilities at macro level, the role of individual ownership much less so. Mostly the work of Chancel and Piketty http://piketty.pse.ens.fr/files/ChancelPiketty2015.pdf http://piketty.pse.ens.fr/files/ChancelPiketty2015.pdf