They gave it all up. Major publishers had teams of sales people with deep relationships with all of the ad spenders. They gave that up to doubleclick so they co

They gave it all up. Major publishers had teams of sales people with deep relationships with all of the ad spenders. They gave that up to doubleclick so they could sell eyeballs to purveyors of penis enhancement drugs for $0.25 per eyeball. Then per 1000 eyeballs, then per 1000 clicks. Then they let Google scrape everything for SEO. They never should have followed online content, they should have led.