> However, Japan's cultural ethos of "Mottainai" or a sense of regret towards waste has been intrinsic to their society for centuries ...and literally the firs

> However, Japan's cultural ethos of "Mottainai" or a sense of regret towards waste has been intrinsic to their society for centuries ...and literally the first example in the article is four oranges in a box covered in bubble wrap you do not need four oranges to be put in a box; they survived being outside, they can survive your shopping cart this feels like more white-westerner-fetishizes-japanese-anything they put all their groceries in too much plastic, just like us