> cycles are cheap ...when it's other people's cycles & time. If Google can squeeze the last 0.1% out of their servers, they will. But there's no incentive to

> cycles are cheap ...when it's other people's cycles & time. If Google can squeeze the last 0.1% out of their servers, they will. But there's no incentive to make the experience better for users unless it both has a measurable impact and there's a viable competitor.