4 ms·

Is the name for this kind SEO practice, where a company creates a new domain for a strictly "informational" page like this?

• _fat_santa 2y ago
  It's a backlink game. Create a new site that is of some public good like this site. This site will probably gain domain and page authority much quicker than their main site and will attract more visitors and the key is that their page is linked through this auth.wiki site so their page (logto) will get the SEO benefit as well. But personally I don't think this is an SEO play, more like a brand awareness thing. Some engineer at logto probably got pissed off with the state of auth documentation, went to his boss and proposed creating a simple static site with the "business case" being brand awareness and SEO.
  • gregmac 2y ago
    Auth0 has some of the best documentation on this same content, but it's in their main product docs. So this I'm sure is partly a response to that.
    • deleted 2y ago
      [deleted]
  • splash123 2y ago
    Thanks for your comment! Yes, this project began as an internal initiative motivated by the current state of auth documentation — fragmented and inconsistent in quality. The goal was to create a centralized, high-quality website that is independent of Logto’s product content, providing value to the wider community. While it's hypocritical to deny the potential benefits for SEO and brand awareness, the main goal remains (and will continue to be): to provide valuable and independent knowledge for everyone developing or interested in auth and identity.