You are correct - it is not a financial organsiation. It does know who you are, what you eat, where you've been, who you're friends with, what you're intereste

You are correct - it is not a financial organsiation. It does know who you are, what you eat, where you've been, who you're friends with, what you're interested in, what your political allegiances are, what your bowel movements are like etc. A list of investments or your mortgage statement is way less important.