Assuming you're right, the vertical platform vendors should consider having a public Sherlocking policy. If you're anywhere near Apple's stuff, the Pixelmator o

Assuming you're right, the vertical platform vendors should consider having a public Sherlocking policy. If you're anywhere near Apple's stuff, the Pixelmator outcome is a large fraction of your upside. Much larger than it should be for the ecosystem's sake. Excessive cannibalism isn't probably in Apple's interest even.