They are only serious about it if they push it to their channel and compete directly with the OEMs. They don't have enough stores to go it alone. If you read be

They are only serious about it if they push it to their channel and compete directly with the OEMs. They don't have enough stores to go it alone. If you read between the lines of the recent article in Vanity Fair, it seems Ballmer will not take it seriously and wants it to die by not being successful enough, because they never gave it a chance.