The development of phrases like "g-- damn it" is interesting to me. I think its recent increase in use (especially in the media) and seemingly social acceptance

The development of phrases like "g-- damn it" is interesting to me. I think its recent increase in use (especially in the media) and seemingly social acceptance is normal as cultures become increasingly secular. However, slurs against religious groups, especially certain monotheistic ones, seem even more taboo now than in the past. Perhaps a result of giving more power to identity in the current culture. To your point, I know groups who would find the slur less offensive than "g-- damn it."