That's the trajectory of most businesses. A startup innovates, grows big, doubles down on what makes them profitable, and milks that as long as it can. It's ver

That's the trajectory of most businesses. A startup innovates, grows big, doubles down on what makes them profitable, and milks that as long as it can. It's very, very rare that a company will ever have multiple breakthrough hits, if they do it's usually from acquiring innovative startups (YouTube, Instagram, Oculus, etc).