> it is a very desired feature people are upgrading video cards to get working on games they play. Ray tracing is also extremely heavily marketed, and at a tim

> it is a very desired feature people are upgrading video cards to get working on games they play. Ray tracing is also extremely heavily marketed, and at a time when GPU upgrades have become infrequent for most people due to extremely high prices and relatively weak overall performance gains year over year. The industry is adopting ray tracing because they need to be able to offer something new when the overall performance gains generation over generation have been slowing for years. They've been leveraging marketing hard to try to generate demand for upgrades among gamers, knowing cryptocurrency won't buoy them forever. That ray tracing is cited as a reason among gamers who do upgrade their GPUs is unsurprising and not really a strong indicator that ray tracing is a great feature. At any rate, both the gaming industry and the wider tech industry are known to be extremely faddish at times. So is consumer behavior. Things 'the whole industry is doing' has always been a category that includes many gimmicks.