The problem is that space as a branding device can't be owned, it also tires easily. Indeed you can swap out microsoft for any vaguely tech related company here

The problem is that space as a branding device can't be owned, it also tires easily. Indeed you can swap out microsoft for any vaguely tech related company here, they'd have equal claim and relevance. Also consider the default apple desktop backgrounds/screensavers have been space imagery for a while with even the time machine interface presenting a flying through space appearance. Space inspires wonder and technology, but as a brand it doesn't speak microsoft, nor apple... it speaks NASA and sci/fi.