> A paradigm shift, but not one that benefits the end user. That's too neutral; the result is worse for the end user. It will be impossible to distinguish inje

> A paradigm shift, but not one that benefits the end user. That's too neutral; the result is worse for the end user. It will be impossible to distinguish injected ads, unlike with Google. Furthermore, as it gives a much more direct "answer", people will also trust it more than a website linked to on Google.