That's why you're seeing media companies making deals with companies like OpenAI to allow them to access their content for AI learning/parsing purposes, in exch

That's why you're seeing media companies making deals with companies like OpenAI to allow them to access their content for AI learning/parsing purposes, in exchange for the media company getting paid yearly royalties. Since anyone creating content (whether that's a big media corp or a small cooking blog) holds copyright over their content, they get to withhold the permission to scrape their content unless these AI platforms make a deal with them.