>but you trust google to provide you with search results based on how much they were paid for those keywords? Google isn't paid for keywords, that's not how se

>but you trust google to provide you with search results based on how much they were paid for those keywords? Google isn't paid for keywords, that's not how search works. They sell ad space, Google does not rank up search content for payment. And also the obvious point is, you don't need to trust Google because they merely point you to content, they don't produce the content. They're an index for real existing content on the web which you can judge for yourself. A search index unlike an AI model, does not output uniform or even synthetic content.