I don't understand those people who hope that LLM-based search will reduce or eliminate ads in search results. And that's not going to happen. You're conflating

I don't understand those people who hope that LLM-based search will reduce or eliminate ads in search results. And that's not going to happen. You're conflating two orthogonal problems. In fact, LLM is much more expensive so you will need more aggressive ads to fund it. And ads in LLM based search engine will be harder to remove since it's deeply ingrained in the generated result. The fundamental problem is that ads based business model is much more lucrative then subscription based one. It's even more extreme when you take account of a prospective view, since you have control on ads shown which gives you a large margin for future revenue improvements compared to rigid subscription models. Unless you have a way to change this dynamic, you're going to eventually see ads in search results, regardless of its format.