Given that cars are such a large investment and that virtually the entire addressable market already has one, the bar to buying an EV is incredibly high: "can i

Given that cars are such a large investment and that virtually the entire addressable market already has one, the bar to buying an EV is incredibly high: "can it do everything my old vehicle does?" The answer today fpr truck buyers is no, no matter how you slice it. I think Toyota played their hand perfectly with the hybrid Prius, keeping it familiar enough to regular cars that the sole element of comparison came down to something they could win at (gas mileage). EV trucks get dinged on a dozen other points of comparison where they lose, eg towing, refueling time, etc. I'd be really curious to know if a major truck maker has a hybrid truck in development, eg a hybrid Toyota Tacoma/HiLux. That would be very interesting indeed. If nothing else it would seed the consumers' brains with real data on how they actually drive, which could influence their buying behavior for the next truck.