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Anyone else familiar with the book he mentions at the end, Blue Ocean Strategy? The website (http://www.blueoceanstrategy.com/ http://www.blueoceanstrategy.com/
by brett 19y ago
Anyone else familiar with the book he mentions at the end, Blue Ocean Strategy? The website (http://www.blueoceanstrategy.com/ http://www.blueoceanstrategy.com/) is setting off all sorts of get-rich-quick-infomercial flags.
- davidw 19y agoIt's reasonably well known, but I haven't bought it yet. I'd like to, to fill out this some: http://www.squeezedbooks.com/book/show/6/blue-ocean-strategy-how-to-create-uncontested-market-space-and-make-competition-irrelevant http://www.squeezedbooks.com/book/show/6/blue-ocean-strategy... But I have some doubts about it. The basic idea is simply to be the first mover in a new market, rather than fighting for smaller and smaller niches in an existing market, as far as I can tell.
- myoung8 19y agoIt's the kind of book you would read at say Stanford GSB or Harvard Business School--it's definitely reputable. That said, davidw just summarized pretty much everything a tech entrepreneur would get out of the book. All it says is that the wide-open markets are "blue oceans," the competitive ones are "red oceans." Many of the most successful companies started out in a blue ocean. Thus, you should opt to be in a blue ocean too.
- davidw 19y agoA good book that I read that actually talks about the mental processes involved in attempting to create something innovative is this: http://www.squeezedbooks.com/book/show/5/lateral-marketing-new-techniques-for-finding-breakthrough-ideas http://www.squeezedbooks.com/book/show/5/lateral-marketing-n... It takes you through cataloging the 'dimensions' of an existing product, then changing one or more radically, and going back to look and see if it could make sense. It's an interesting mental exercise, if nothing else.