From the pragmatic perspective, either fuel has to be a lot more expensive, or the truck should be like 50% cheaper. Intuitively, the proposition is "it's just

From the pragmatic perspective, either fuel has to be a lot more expensive, or the truck should be like 50% cheaper. Intuitively, the proposition is "it's just batteries and a motor, no complicated pistons, injectors etc...". Yet it's super-expensive. Then maybe marketing? At least from my limited perspective, the people who would buy F-150 are not exactly the ones to want to sit and wait next to small electric cars to charge for half an hour at charging station. That's why perhaps a cybertruck works, it doesn't look like a "truck" and doesn't appeal to the same crowd. It's a whole new thing. It seems "cool" while this one seems "lame". The Ford marketing department should have sniffed that out better than a rando HN poster at least.