"... it’s easy to avoid Google nowadays." If it says "Google", you really don't want it. Some may be a little slow to come around to this realization but it's

"... it’s easy to avoid Google nowadays." If it says "Google", you really don't want it. Some may be a little slow to come around to this realization but it's growing. For example, more than half of internet users are now taking active steps to block "personalized advertising" which is Google's bread and butter.