3 ms·
https://www.youtube.com/watch?v=OW-reOkee1Y https://www.youtube.com/watch?v=OW-reOkee1Y (sorry for the shitty source) A word of advice on advertising low-cost
by TZubiri 2y ago
https://www.youtube.com/watch?v=OW-reOkee1Y https://www.youtube.com/watch?v=OW-reOkee1Y (sorry for the shitty source)
A word of advice on advertising low-cost alternatives.
'The weaknesses make your low cost believable. [..] If you launched Ryan Air and you said we are as good as British Airways but we are half the price, people would go "it does not make sense"'