What seems to happen is that after there is an initial surplus of value or benefit in any business - perhaps some of it going to customers, some of it going to

What seems to happen is that after there is an initial surplus of value or benefit in any business - perhaps some of it going to customers, some of it going to service users, some of it going to employees, etc. - eventually someone in charge identifies and implements a way to tap that benefit and turn it into money that is absorbed by the company. And with a monopoly, some of the surplus simply vanishes as deadweight loss. Google makes nearly $500K in profit (out of $1.6M in revenue) per employee. It seems possible that they could potentially bring back some of the old work environment, or maybe even reduce overall encrapification, but there is little incentive to do so.