> any private company will be incentivized in this direction From the earliest papers on Google PageRank, Brin and Page warned, "we expect that advertising fun

> any private company will be incentivized in this direction From the earliest papers on Google PageRank, Brin and Page warned, "we expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers." <http://infolab.stanford.edu/~backrub/google.html http://infolab.stanford.edu/~backrub/google.html>