company.com/blog is better than blog.company.com Google treats incoming links differently when they are pointing to a subdomain. Incoming links to your main si

company.com/blog is better than blog.company.com Google treats incoming links differently when they are pointing to a subdomain. Incoming links to your main site are more beneficial than incoming links to a subdomain. If you are going to put the time and effort into a blog, you mine as well get the full benefits of it.