Ahh. "Gross", meaning, the author thinks they should do a better job selling their products from a practical standpoint. At a push, if we wanted to try maintai

Ahh. "Gross", meaning, the author thinks they should do a better job selling their products from a practical standpoint. At a push, if we wanted to try maintain a more essential meaning of "gross", I guess we could imagine that the author is saying that not doing an optimal job of selling your products is morally repugnant to them. Maybe that's true, I suppose. An example of Apple actually being gross in their marketing is using the word "privacy" to mislead people into thinking they have privacy when they use Apple's devices. It's security they are attempting to offer to users, not privacy. This intentional and somewhat subtle conflation of two terms in order to give people a false impression of Apple products is, in my opinion, properly gross.