I've learned not to trust my taste in marketing for the same point you make in your first sentence. While watching those ads i considered a kids perspective. I

I've learned not to trust my taste in marketing for the same point you make in your first sentence. While watching those ads i considered a kids perspective. It bugs bunny looney tunes stuff. Its silly, cartoonish, and sticky. Its a very good ad. Side-point: imagine if this clearly cartoonish ad did encourage "cheating at life". whats the downside? Those people are still putting in as much effort as they would have regardless. only now maybe they have read an example of a good email or a summary which could encourage them to learn more later. or maybe its just fun having a world where lazy people are trying to skate by a la The Dude