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> it doesn’t even tell me it’s about the OS at all unless I already know what Ubuntu is. Try watching the iPhone ads assuming you don't know what Apple does no

> it doesn’t even tell me it’s about the OS at all unless I already know what Ubuntu is. Try watching the iPhone ads assuming you don't know what Apple does nor what an iPhone is. They make absolutely no sense. Ads are targeted at a market, and these in particular assume some degree of familiarity. I guess the Ubuntu one in particular is to celebrate the 20 years, so it's a different vibe from a sheer call to action spot.

dagmx 2y ago
Which iPhone ad can you point me to that doesn’t have a story around a feature at the least? Also since you bring up familiarity, does that Ubuntu ad tell you which version it’s about? What’s it telling even a seasoned Ubuntu veteran? And lastly, there’s a much larger percent of the population that knows what an iPhone is but even if they didn’t, it’s in the name. The ads end with iPhone, by Apple and show the product. Based on that ad, what is Ubuntu? A desktop? An OS? A computer company?
- makeitdouble 2y ago
  If you don't know what an iPhone is, what Siri is, this ad spot's is this girl asking on the phone for someone's name and faking remembering the guy: https://www.youtube.com/watch?v=TPe8revsg3k https://www.youtube.com/watch?v=TPe8revsg3k Is that a story or one single scene ? Was there someone on the phone ? Is the text bubble that person answering ? or is it just movie magic like so many over ads? It only makes sense as an ad if you know the product, otherwise you wouldn't even understand it's the phone doing it all. We're in agreement that the Ubuntu movie isn't selling it either. My point was that it's probably not aimed at that, you aren't suppose to rush to Ubuntu's site to download an ISO on the spot after watching it, it's probably more of a branding act than a push to action. Precisely to seed the Ubuntu name perhaps ?
  - dagmx 2y ago
    The story is you ask your phone and it tells you. The rest of the details are irrelevant to it. You don’t need to know how it happens. And that’s fair about the Ubuntu ad. I think the issue is the Ubuntu ad isn’t trying to be anything much. But the author has positioned it on a podium against the Apple ads where it doesn’t belong. They’re not trying to do the same thing at all, and so framing them that way isn’t fair to Ubuntu

dagmx 2y ago

Which iPhone ad can you point me to that doesn’t have a story around a feature at the least? Also since you bring up familiarity, does that Ubuntu ad tell you which version it’s about? What’s it telling even a seasoned Ubuntu veteran? And lastly, there’s a much larger percent of the population that knows what an iPhone is but even if they didn’t, it’s in the name. The ads end with iPhone, by Apple and show the product. Based on that ad, what is Ubuntu? A desktop? An OS? A computer company?

makeitdouble 2y ago
If you don't know what an iPhone is, what Siri is, this ad spot's is this girl asking on the phone for someone's name and faking remembering the guy: https://www.youtube.com/watch?v=TPe8revsg3k https://www.youtube.com/watch?v=TPe8revsg3k Is that a story or one single scene ? Was there someone on the phone ? Is the text bubble that person answering ? or is it just movie magic like so many over ads? It only makes sense as an ad if you know the product, otherwise you wouldn't even understand it's the phone doing it all. We're in agreement that the Ubuntu movie isn't selling it either. My point was that it's probably not aimed at that, you aren't suppose to rush to Ubuntu's site to download an ISO on the spot after watching it, it's probably more of a branding act than a push to action. Precisely to seed the Ubuntu name perhaps ?
- dagmx 2y ago
  The story is you ask your phone and it tells you. The rest of the details are irrelevant to it. You don’t need to know how it happens. And that’s fair about the Ubuntu ad. I think the issue is the Ubuntu ad isn’t trying to be anything much. But the author has positioned it on a podium against the Apple ads where it doesn’t belong. They’re not trying to do the same thing at all, and so framing them that way isn’t fair to Ubuntu