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No way! There are definitely legitimate use-cases for all of the features demoed in these ads, but Apple's marketing took a darker path. Email to boss: could'v

No way! There are definitely legitimate use-cases for all of the features demoed in these ads, but Apple's marketing took a darker path. Email to boss: could've been someone who had a genuine struggle with language using it to finally get their boss to notice the effort they put into their work. Remembering a name: could've used it to get the name and left it at them being impressed rather than making it a lie. Summarizing email: could've used it when in a hurry at work whilst someone sent an extremely long email. Video memories: could've used it for two people to share a nostalgic moment together without making it a lie.

briandear 2y ago
Ernest Hemingway once said, “I’m sorry for the long letter, I didn’t have time for a shorter one.” With Apple Intelligence, now you do.
- B56b 2y ago
  That's a Blaise Pascal quote actually.
- BobaFloutist 2y ago
  Why would I take the time to read a letter you couldn't be bothered to take the time to write?
  - phil-martin 2y ago
    Because they took the time to write a long letter, and were thoughtful enough to have it shortened to save you time when reading it?
  - xp84 2y ago
    Silly! You’re meant to have your AI read it and summarize it for you, of course!
consf 2y ago
The marketing goes for flashy scenarios
- jfoster 2y ago
  My writing ability might not be good enough to make them flashy here on HN, but I am sure that each of the scenarios could be made very flashy or moving with a bit of imagination & Apple's still-excellent production quality. One of my favourite ads is a very simple story that is made gut-wrenching by creating an emotional connection and some great production value: https://www.youtube.com/watch?v=a2lv_Xl1e4U https://www.youtube.com/watch?v=a2lv_Xl1e4U
philistine 2y ago
The fact that lying is a core element of the ads is what makes them so gross to me. The guys says he's surprised she remembers him. She could just look straight at the camera, say what can I say, I'm very intelligent, wink, and it wouldn't be gross.
- jfoster 2y ago
  Right, there's so many ways that they could have made these characters slightly less lazy & deceptive and it would've been fine. It's not the first Apple ad to be in poor taste this year. https://www.youtube.com/watch?v=xGyOIFRJPII https://www.youtube.com/watch?v=xGyOIFRJPII

briandear 2y ago

Ernest Hemingway once said, “I’m sorry for the long letter, I didn’t have time for a shorter one.” With Apple Intelligence, now you do.

B56b 2y ago
That's a Blaise Pascal quote actually.
BobaFloutist 2y ago
Why would I take the time to read a letter you couldn't be bothered to take the time to write?
- phil-martin 2y ago
  Because they took the time to write a long letter, and were thoughtful enough to have it shortened to save you time when reading it?
- xp84 2y ago
  Silly! You’re meant to have your AI read it and summarize it for you, of course!

consf 2y ago

The marketing goes for flashy scenarios

jfoster 2y ago
My writing ability might not be good enough to make them flashy here on HN, but I am sure that each of the scenarios could be made very flashy or moving with a bit of imagination & Apple's still-excellent production quality. One of my favourite ads is a very simple story that is made gut-wrenching by creating an emotional connection and some great production value: https://www.youtube.com/watch?v=a2lv_Xl1e4U https://www.youtube.com/watch?v=a2lv_Xl1e4U

philistine 2y ago

The fact that lying is a core element of the ads is what makes them so gross to me. The guys says he's surprised she remembers him. She could just look straight at the camera, say what can I say, I'm very intelligent, wink, and it wouldn't be gross.

jfoster 2y ago
Right, there's so many ways that they could have made these characters slightly less lazy & deceptive and it would've been fine. It's not the first Apple ad to be in poor taste this year. https://www.youtube.com/watch?v=xGyOIFRJPII https://www.youtube.com/watch?v=xGyOIFRJPII