4 ms·

I was already bothered by the Apple Watch marketing. The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or

I was already bothered by the Apple Watch marketing. The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. The messaging that AI is for lying is another big yikes. Apple marketing department has lost the magic.

ziddoap 2y ago
>The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. Is there a specific advertisement you're referring to here, or just all apple watch advertisements? I haven't really seen any ads for the apple watch, and I am curious if this is an exaggeration. I'm assuming by "literally" you meant "metaphorically", but I'd like to look up which ad you are referencing to get an idea of what you mean. Edit: I've watched the ads. They are not in great taste, in my opinion, however they also did not tell me I would literally die if I don't buy an Apple Watch.
- sickofparadox 2y ago
  I believe this is the ad being described by GP: https://www.youtube.com/watch?v=XRwkZWowI8o https://www.youtube.com/watch?v=XRwkZWowI8o
  - deleted 2y ago
    [deleted]
- DHPersonal 2y ago
  This is the kind of ad people take issue with. https://www.youtube.com/watch?v=XRwkZWowI8o https://www.youtube.com/watch?v=XRwkZWowI8o / https://www.youtube.com/watch?v=0k4VVgmuNvU https://www.youtube.com/watch?v=0k4VVgmuNvU / https://www.youtube.com/watch?v=dD0rUo1wZds https://www.youtube.com/watch?v=dD0rUo1wZds Or a similar crash detection feature in iPhone: https://www.youtube.com/watch?v=JWBFF9R3VmU https://www.youtube.com/watch?v=JWBFF9R3VmU / https://www.youtube.com/watch?v=HsAL36M8bwE https://www.youtube.com/watch?v=HsAL36M8bwE
- wasabi991011 2y ago
  I think they are referring to the "Apple Watch Series 7 911 ad". I think they are correct in their use of "literally".
  - deleted 2y ago
    [deleted]
DHPersonal 2y ago
I remember people expressing similar frustrations with the crash detection features on iPhones, and I still don't understand the issue. These new safety features are helpful and have helped save lives. Scaling back the ad copy to "maybe you'd want to use this, just in case, though it's not a guarantee of anything, so whatever," as it seems the complaints are indicating, is not how any other life-saving features on any device have ever been sold. Those old LifeAlert "I've fallen and I can't get up" commercials didn't pull their punch and say "Eh, maybe you'll want this for your grandparent."
- jollyllama 2y ago
  Contrast with old OnStar commercials would be more fruitful.
- bschwindHN 2y ago
  I dunno, those life alert ads gave me the impression that they might not care https://youtu.be/8C4Sb9TpfM4?si=39Os2aBHL1mpSygy https://youtu.be/8C4Sb9TpfM4?si=39Os2aBHL1mpSygy
CubsFan1060 2y ago
As someone whose watch called 911 for me when I was in an accident, and who got a call when my mother fell, fear or not there are real, tangible benefits that probably can't be overstated.
- makeitdouble 2y ago
  They could go the same way some insurances do it, with a very positive imagery through and through and only ever indirectly implying the "or else"
- jonah 2y ago
  I just wish they would cut down on false positives though. As a volunteer firefighter, I don't think I've responded to an "Apple Crash Detection" that was an actual car crash or fall or something... After a while it feels like crying wolf...
- Apreche 2y ago
  I’m not saying the feature is bad. I’m saying the advertising shouldn’t be fear-inducing, it should be inspiring.
_fat_santa 2y ago
To be fair, since the Apple Watch introduced heart rate monitoring and other "medical" features, there have been numerous reported cases of it saving a persons life, from detecting heart conditions to detecting falls.
- moooo99 2y ago
  Yeah that is true, but also not sufficient data to indicate that the Apple Watch actually net saves lives. On the other side of the coin of more widespread and continuous monitoring is always the concerns of increasing false positives
  - danaris 2y ago
    What do you mean by "net"? Are you suggesting that the Apple Watch actually causes people's deaths, too—in numbers large enough to counterbalance the lives it's saved?
  - gandalfgreybeer 2y ago
    The tradeoff is always between false positives and false negatives of which the former in this scenario is preferred.
vundercind 2y ago
Apple's ecosystem is all about replacing other products, devices, and services with features of Apple devices. See: all those photos of "here's all the devices an iPhone replaces" from like 15 years ago. I'm not sure how else they advertise that now your Apple devices replace OnStar and Life Alert, than advertising kinda the same way that those did (but less lame, hopefully).

ziddoap 2y ago

>The messaging there is total fear. Buy an Apple Watch or literally die. Also, get them for your children or they will die too. Is there a specific advertisement you're referring to here, or just all apple watch advertisements? I haven't really seen any ads for the apple watch, and I am curious if this is an exaggeration. I'm assuming by "literally" you meant "metaphorically", but I'd like to look up which ad you are referencing to get an idea of what you mean. Edit: I've watched the ads. They are not in great taste, in my opinion, however they also did not tell me I would literally die if I don't buy an Apple Watch.

sickofparadox 2y ago
I believe this is the ad being described by GP: https://www.youtube.com/watch?v=XRwkZWowI8o https://www.youtube.com/watch?v=XRwkZWowI8o
- deleted 2y ago
  [deleted]
DHPersonal 2y ago
This is the kind of ad people take issue with. https://www.youtube.com/watch?v=XRwkZWowI8o https://www.youtube.com/watch?v=XRwkZWowI8o / https://www.youtube.com/watch?v=0k4VVgmuNvU https://www.youtube.com/watch?v=0k4VVgmuNvU / https://www.youtube.com/watch?v=dD0rUo1wZds https://www.youtube.com/watch?v=dD0rUo1wZds Or a similar crash detection feature in iPhone: https://www.youtube.com/watch?v=JWBFF9R3VmU https://www.youtube.com/watch?v=JWBFF9R3VmU / https://www.youtube.com/watch?v=HsAL36M8bwE https://www.youtube.com/watch?v=HsAL36M8bwE
wasabi991011 2y ago
I think they are referring to the "Apple Watch Series 7 911 ad". I think they are correct in their use of "literally".
- deleted 2y ago
  [deleted]

DHPersonal 2y ago

I remember people expressing similar frustrations with the crash detection features on iPhones, and I still don't understand the issue. These new safety features are helpful and have helped save lives. Scaling back the ad copy to "maybe you'd want to use this, just in case, though it's not a guarantee of anything, so whatever," as it seems the complaints are indicating, is not how any other life-saving features on any device have ever been sold. Those old LifeAlert "I've fallen and I can't get up" commercials didn't pull their punch and say "Eh, maybe you'll want this for your grandparent."

jollyllama 2y ago
Contrast with old OnStar commercials would be more fruitful.
bschwindHN 2y ago
I dunno, those life alert ads gave me the impression that they might not care https://youtu.be/8C4Sb9TpfM4?si=39Os2aBHL1mpSygy https://youtu.be/8C4Sb9TpfM4?si=39Os2aBHL1mpSygy

CubsFan1060 2y ago

As someone whose watch called 911 for me when I was in an accident, and who got a call when my mother fell, fear or not there are real, tangible benefits that probably can't be overstated.

makeitdouble 2y ago
They could go the same way some insurances do it, with a very positive imagery through and through and only ever indirectly implying the "or else"
jonah 2y ago
I just wish they would cut down on false positives though. As a volunteer firefighter, I don't think I've responded to an "Apple Crash Detection" that was an actual car crash or fall or something... After a while it feels like crying wolf...
Apreche 2y ago
I’m not saying the feature is bad. I’m saying the advertising shouldn’t be fear-inducing, it should be inspiring.

_fat_santa 2y ago

To be fair, since the Apple Watch introduced heart rate monitoring and other "medical" features, there have been numerous reported cases of it saving a persons life, from detecting heart conditions to detecting falls.

moooo99 2y ago
Yeah that is true, but also not sufficient data to indicate that the Apple Watch actually net saves lives. On the other side of the coin of more widespread and continuous monitoring is always the concerns of increasing false positives
- danaris 2y ago
  What do you mean by "net"? Are you suggesting that the Apple Watch actually causes people's deaths, too—in numbers large enough to counterbalance the lives it's saved?
- gandalfgreybeer 2y ago
  The tradeoff is always between false positives and false negatives of which the former in this scenario is preferred.

vundercind 2y ago

Apple's ecosystem is all about replacing other products, devices, and services with features of Apple devices. See: all those photos of "here's all the devices an iPhone replaces" from like 15 years ago. I'm not sure how else they advertise that now your Apple devices replace OnStar and Life Alert, than advertising kinda the same way that those did (but less lame, hopefully).