The ev1 was marketed as "sci-fi" and "advancing the human race". It used dark settings and scared consumers (https://www.youtube.com/watch?v=3g7cgUm7o9k https:

The ev1 was marketed as "sci-fi" and "advancing the human race". It used dark settings and scared consumers (https://www.youtube.com/watch?v=3g7cgUm7o9k https://www.youtube.com/watch?v=3g7cgUm7o9k). If you go for sci-fi don't go for scary dark moon pictures. Personally I link the moon surface pictures to the death star. When the Playstation 3 was running commercials they used weird sci-fi shorts that were confusing and didn't show off the product. Also ps3 did not perform (sales) as well as the wii or xbox 360. more examples: 5gum tv marketing, Hulu's alien marketing I would be curious to see if this sort of marketing actually hurts sales.