Corporations are really good at paying people just enough money to fix problems in a suboptimal way. Actually I think that’s what they optimize for. Past a cert

Corporations are really good at paying people just enough money to fix problems in a suboptimal way. Actually I think that’s what they optimize for. Past a certain size they minimize costs for the “just barely good enough” solution in a microeconomic way. So if you’re selling to corporations it’s best to get down to brass tacks. Show them proof of how spending $DOLLAR_AMOUNT with you each month is going to practically guarantee them saving `$DOLLAR_AMOUNT * (1 + $MARGIN)` on their accounting books. That’s a much higher bar than “it looks cool and makes employees happy,” but the nature of business is that no C-suite could ever turn down such an offer.