It's way higher. I experimented with targeted search ads to try and sell some copies of Conveyor (a developer tool for desktop app devs, see bio). It was a wast

It's way higher. I experimented with targeted search ads to try and sell some copies of Conveyor (a developer tool for desktop app devs, see bio). It was a waste of time. Google took a pile of cash and delivered zero conversions. It turns out that the conventional wisdom is now that search ads are too expensive for small companies. It's also extremely complicated. Even with a lot of work on targeting, the traffic you get is junk and it's hard to track conversions. I suspect most devs just block ads and never saw the ads at all, even if I was charged for them. If Meta can use AI to make niche B2B advertising work better then there's still a lot of room for growth. Like, if there was a way to get AI to advertise my product to people asking frustrated questions about how to deploy their desktop apps, I'd be very interested in an offer like that.