> Meta makes an absolute killing with ads by dominating much of the internet now, usurping the throne from google. That (the usurping the throne from Google pa

> Meta makes an absolute killing with ads by dominating much of the internet now, usurping the throne from google. That (the usurping the throne from Google part) seems wrong to me. Not sure if this has changed in recent years, but Google and Facebook/Meta ads always seemed very different to me. I.e. Google had such specific search intent so it was possible to target items at near the point of purchase so effectively. Facebook/Insta ads were more about introducing people to new products by knowing so much demographic info about people. In my experience, the ROI on Facebook ads in specific verticals was absolutely horrible. For example, banks and fintechs are willing to pay a ton for customer acquisition because these services are so sticky - get a new banking customer, and often you'll have them for life (changing banks can be a major PITA). But for all the people mindlessly scrolling through Facebook and Instagram, very few of them are wanting to go check out a new bank account opportunity while they're looking at funny cat videos. Again, not sure if this has changed recently, but search ads and social media ads always just seemed to have very different purposes to me.