Of all the social media platforms, Twitter used to be the one that was least likely to make me angry or otherwise produce an unpleasant reaction. I suspect tha

Of all the social media platforms, Twitter used to be the one that was least likely to make me angry or otherwise produce an unpleasant reaction. I suspect that generally coincided with the ability to use it briefly and then walk away for a day or more. Which ... isn't good for ad impressions, and I suspect the main driver for engagement hooking. A lot of people don't have the ability to reject this, it seems, and it obviously has a real mental health toll. The second I find myself feeling "bad" when using an app I just close it down for weeks at a time. No place has that been more true or for longer than the current iteration of Twitter. Fundamentally ad-driven social media works best financially when they have you there mashing buttons and clicking posts.