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Maybe. Alternatively it could just be the marketing department milking the narrative over an extended amount of time. Going instantly 100% “carbon neutral” thro
by erur 2y ago
Maybe. Alternatively it could just be the marketing department milking the narrative over an extended amount of time. Going instantly 100% “carbon neutral” through carbon credits is certainly a worse move in this regard.
- Kon-Peki 2y agoYou can find this on their website with a bit of clicking around and looking at footnotes: https://www.apple.com/environment/pdf/products/desktops/Mac_mini_PER_Oct2024.pdf https://www.apple.com/environment/pdf/products/desktops/Mac_... > Only after these efforts do we cover residual emissions through high-quality carbon credits that are real, additional, measurable, quantified, and have systems in place to avoid double-counting and ensure permanence. Better than nothing... Also interesting: Maxed out: Mac mini with M4 Pro (64GB memory, 8TB SSD): Product footprint before carbon credits 121 kg CO2e Min spec: Mac mini with M4 (16GB memory, 256GB SSD): Product footprint before carbon credits 32 kg CO2e I wouldn't have thought that there is this much of a difference in electronics!